David Eisner's Internet Marketing Blog

So lately I’ve been looking for ONE solid method to integrate into my business. Tonight, I found it. I’ve known about this for years, and now I am committing to implementing it. In this post, I’m going to tell you what it is and why I’m in love with it. I’m also going to tell you why this technique produces an essentially FREE TRAFFIC SOURCE.

If you’re reading this, you probably know that I am pretty big into email marketing. I think it’s one of the best ways to market ANY product or business, for all the obvious reasons. A targeted list of prospects and customers is one of the most valuable assets anybody can have.

So where else does it exits besides email? Yes, that’s right, in your good ol’ mailbox and it’s called Direct Mail.

And there’s a reason it’s one of the biggest marketing mediums out there. It works. It’s worked before email and it’s still working after email, except that more people have STOPPED focusing on it, creating less competition, especially among internet marketers.

The thing for me is that it is a logical expansion to my business. I believe so much in building a list, why not harness the power of existing lists to build my own list, both email and post mail? Well, I already do that on email and it works… it will probably work for mail too, no? And if I have an online AND an offline list that are feeding each other… wow, I can have some incredible security for my business.

Well, I wasn’t even thinking in this direction until I saw Ryan Deiss’ new sales effort, Offline Arbitrage – which again, is not his product. It’s made by a different marketer who is an expert at selling stuff through postcards.

One of the reasons this product caught my eye is because it claimed to solve a problem I was having with getting started, back when I was considering it…

Postcard marketing (or any kind of direct mail) can be expensive. Or so I thought.

They (Ryan and Luke) claim to have a way to sell back your leads on a LOSING campaing. That’s right. Even if the campaign is a loser, you can still make money. This is HUGE. Yes, you will have to lay out SOME money in the beginning, but it’s not that much.

So I got this course and it is KILLER. It’s very clear, easy to understand, laid out in step-by-step instructions, and packed with useful content.

For example, I watched about half the modules so far and looked at some of the bonuses… he shows you how to pick markets, find lists, analyze lists, pick a product to sell, etc. Everything you would expect in a course that claims to teach you how to do this.

BUT ON TOP OF THAT… he gives you 27 niche markets where he is CURRENTLY making money. The thing that I loved about this was that 2 of the niches were related to a product that I have already created. A new title and some different branding and angling, and I’ve got those products made at no or little cost. 2 of the niches were about 2 big websites on the internet where commerce is being done and 1 niche was about small businesses. And if you can’t tell, what I liked was that these 5 niches can easily be integrated into my existing strength and business (Internet Marketing)!

And more…

He gives you a COMPLETE swipe file that is responsible for 17 million in sales.

He gives you a handy little calculator to figure out which lists to go after.

And he gives you a “rolodex”! – numbers to call of important people in the business.

What did I find out though by looking at this rolodex? That I could send postcards for 25% cheaper than he is! Wow, that really got me excited. I’ve got some really cool ideas around this but I haven’t formulated anything so I’ll let you know soon. But even with his current sources, this is still a great idea. It’s where the big boys play for a reason. And I’m getting into it.

And one other idea… this could be used PERFECTLY with pay-per-call. He’s talking about getting people to call a number instead of going to a website… well, how easy would it be to set up a campaign and test it out? I’m not quite at the point in the course where I can say this with confidence… it’s just something to consider. Luke doesn’t really sound like an affiliate marketer as much as he is a seller of his own products. So I’m coming at it from an angle of – hey this is easier but still acknowledging the clear advantage to selling your own products is that you keep the leads- this is KEY.

So this will be my next big venture I am focusing on. And of course, I highly recommend this course: Offline Arbitrage. This guy is a super-successful insider and he really unleashes the goods. It’s closing soon so get in now, you won’t regret it.